In 2019 Homeopathy UK (then known as the British Homeopathic Association) worked with the 4Homeopathy to create a media campaign for Homeopathy Awareness Week. Beginning on April 10th, the anniversary of the birth of Samuel Hahnemann, the campaign was based around a specially commissioned survey. Entitled “The Cost of Health”, the poll explored UK adults’ spending on health together with attitudes to fitness and wellbeing. It was widely reported in the UK media prompting news stories in the Financial Times, The Independent, The Mirror,  The Sun, The Herald Scotland and on Talk Radio.

While headlines focussed on the fact that people in Britain will spend more than £65,000 over their lifetime – looking after their health, the survey also yielded positive data around around homeopathy. 11% of those polled said they currently use homeopathy and a further 42% would consider trying it in the future. 15% of respondents said they use or have used one or more CAM (complementary or alternative) therapies.

The survey, conducted by OnePoll.com, also revealed that:

British people spend an average of £113.46 each year on gym memberships, another £123.60 on vitamins and supplements.

People who use CAM medicines and therapies will spend £31.98 a year on the treatments.

Men are more likely to spend money on vitamins, protein powders and exercise supplements to stay healthy, while women prioritise healthy foods.

Seven in 10 British people think about the state of their health on a regular basis, with the average adult visiting the doctor three times a year.

One in 10 have put off visiting their doctor in case it resulted in a costly diagnosis they would struggle to afford.

4Homeopathy is an alliance of 11 of the UK’s largest homeopathic organisations working together to promote the benefits of homeopathy.